Serving up neighborhood bar vibes with a country club twist, 30 Love is a new tennis-themed sports bar on 3rd Ave. We teamed up with seasoned NYC hospitality vets to shape the brand from the ground up—channeling vintage tennis culture, laid-back energy, and local charm into a space that feels instantly iconic. The space pairs playful country club aesthetics —think framed tennis legends lining the walls— with a buzzy, East Village energy.