Three ex-Bose employees set out to resurrect the Sleepbuds, bringing the popular product back by high demand with a new suite of health tracking features. We worked with the startup team from the beginning to create a recognizable name and brand identity that would resonate with the pre-existing customer base, help them build strong brand partnerships, and cohesively tie together the Ozlo product across all print and digital touchpoints. The product launch led to a resoundingly successful Kickstarter campaign raising over $1 million dollars in just over 2 weeks.