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A first-of-its-kind moment in F1 racing in the form of a livery. Using the natural and playful connection between Stake.com and steak - Stake F1 Team KICK Sauber revealed their new steak covered car to fans as part of an emphatic April Fools campaign ahead of the 2025 Japanese Grand Prix.
Brand Identity Design for iconic Lower East Side entertainment & nightlife venue Hotel Chantelle.
We established a unified creative direction for stake.com's merch store to elevate it into a standalone streetwear brand. Our process led us to the creation of Stake World — an entirely new brand to house all merchandise collections, ongoing collaborations, and upcoming partnerships. The new branding & campaign photography was rolled out with the limited release of Drop 2. Welcome to Stake World.
A multi-part original series for Soundcloud in collaboration with Kia and Sirius XM, highlights rising artists as they explore what fuels their creativity outside of the studio. The resulting series collectively produced over 42M+ impressions across newsletters, promoted tracks, social media, and Pandora mobile media ad units, amplifying brand awareness for all brands behind the project.
Osuza's flagship video campaign follows three creators through NYC as they confront the courage it takes to create and the daily challenges they face in carrying their craft throughout the city. Directed by Hayden Hoyl, the piece combines multiple formats including digital, 16mm, 8mm, and analog photography to paint expressive portraits of these creators constantly on the move. Launch Campaign for the Osuza brand introducing an entirely new type of bag. Made for creatives, by creatives.
